Things I’ve learned about Design: Marketing Pulls versus Engineering Pushes

While I’ve been at Ultradent, I’ve been learning a lot about how we as designers decide what to design for the market. Sometimes the market will dictate that an update needs to be made in a certain way. Sometimes R&D will develop a solution to a problem that no one has thought of yet. Both are legitimate paths to designing something new and sending it out to the market.

I’ve known about The BYU Design Review for quite some time now and have always thought that it would be fun to write an article and get it published on their site. A few weeks ago I was asked if I would be willing to write an article for them and was ecstatic! I choose to write about the new things that I had been learning at Ultradent and thus this article was born. You can find it at the link below:

https://www.designreview.byu.edu/collections/marketing-pulls-verses-engineering-pushes

Let me know in the comments what you think and any ideas or insights that you have on this article!